Good planning is half the battle – this is especially true when sending traditional invitations via post.
If you don’t allow for enough time, all the effort may end up being proverbially wasted. Designing, printing, preparing address lists, printing address labels, preparing the mailing and sending it by post usually takes several weeks or even months. When planning your schedule, also consider that your recipients, especially in the area of corporate events in the B2B sector, need sufficient time to plan appointments and to free up time for your business event.
Even with digital invitations, sufficient lead time must be planned in, even if the overall time requirement is significantly lower.
In addition, the decisive factor for planning the dispatch is always whether you want to send single or multi-step invitations. The difficulty here is to find the golden mean: On the one hand, you want to receive sufficient attention for your event, on the other hand, you do not want to be too intrusive towards your potential guests.
In our experience, the best effect is achieved by a three-step dispatch including save the date, invitation and reminder. First of all: The implementation of a three-step invitation can almost only be achieved with the help of digital solutions.